The purposes of this Article are to promote the public interest, to promote the availability of long‑term care insurance policies, to protect applicants for long‑term care insurance from unfair or deceptive sales or enrollment practices, to establish standards for long‑term care insurance, to facilitate public understanding and comparison of long‑term care insurance policies, and to facilitate flexibility and innovation in the development of long‑term care insurance coverage. (1987, c. 331.)